Free live masterclass · September 2 — Save my seat
Moementum.
Licensing event Free masterclass
A six-week business development intensive

Solve, Don't Sell

You're already good at the hardest part of selling: helping people see what is really stuck.

A six-week business development intensive for experienced coaches, consultants and facilitators who want more of the right work — without becoming someone they don't recognize in the process.

Join the free September 2 masterclass Or explore the six-week intensive →

Six 90-minute virtual sessions over six weeks. $1,800. Zoom sessions on Tuesdays, 9–10:30: Sept 29, Oct 6, Oct 20, Oct 27, Nov 3, and Nov 10. A small group, so we can go deep and I can see every one of you.

Portrait of Moe Carrick in a black vest and red glasses
Moe Carrick. I learned this at the hip of a mentor, and never once thought it was selling.
Free live masterclass · September 2

Great at the work. Weird about selling it?

Spend an hour with Moe learning how to turn the skills you already use with clients toward business development.

Save my seat
Where this comes from

I learned to sell at the hip of a woman who never called it selling.

Early in my career, before I had any of this figured out, my boss and mentor, Ann Smolowe, took me under her wing and showed me the ropes. She was the real thing. She delighted in helping people, and the help she offered relieved something real. Their stuck place. The thing keeping them up at night. And they paid her for it, gladly, because it worked.

I learned at her hip. I watched how she listened. How she named a problem back to a person so plainly they felt seen. How she offered the help, and let them say yes. Not once did it feel like selling. It felt like care with a price on it, which is exactly what good work is.

That is the whole idea. Solve, don't sell. Everything in these six weeks comes from what she taught me.

What the work makes possible

This work has funded my life.

Not my “entrepreneurial lifestyle.” My actual life.

It helped raise my kids. It carried me through a divorce. It gave me the ability to help people I love. It has paid for adventures, mistakes, mortgages, generosity and choices.

That's one reason I get a little impatient with the idea that wanting to make money somehow cheapens helping work.

A healthy practice lets good practitioners keep doing good work. I want more of us to have one.

Who this is for

This is for practitioners who want their work to reach further.

Maybe you are just starting out and shaping your first offers. Maybe you have run a practice for years and you want it to grow, to steady out, to land bigger work and make a bigger dent. Either way, you are brilliant at the craft, and the business of it is the part nobody ever taught you. How to find the client. How to name the price. How to ask for the work and not flinch.

That is not a character flaw. It is a gap. And gaps can be closed.

Facilitators Executive coaches HR & OD consultants Trainers Building or growing
A facilitated circle of people seated with notebooks, engaged in conversation
The six weeks

Six sessions, done in order.

1

What problem are you actually worth hiring to solve?

The reframe that changes everything. You are not selling, you are relieving pain. We get clear on the real problem you solve, and name it in plain words a person recognizes as their own. Everything else follows from this.

2

Say what you do so people actually get it

Not a menu of offers. The words. How to say what you actually do and how it helps, so the right person hears their own problem and leans in.

3

Your next client is probably closer than you think

Start with who you know. Client number one is already in your contacts. We map the people, the warm doors, the quiet asks, and we go find them together.

4

Become known for something

The marketing. How you show up in the world so the right people recognize themselves in your work and come looking for you.

5

The conversation before the proposal

The vision session. You sit in their pain with them, you help them picture the other side, and you do it long before you ever talk price.

6

Ask for the work. Then stop talking.

Put it in writing. Ask for the work without flinching. Send the number, hold the silence, and let the yes be theirs to give.

Six weeks. Six pieces of your business actually built.

Not six weeks of listening to Moe talk about business development.

You leave with language, a contact map, a visibility plan, a vision-session method, a proposal approach and a next-steps plan you can actually use.

Yours to keep

Two things that make it personal.

Before week one

A Sales Readiness Audit

A short, honest audit of where your business development actually stands right now. Your offers, your pipeline, your comfort with the ask. So the six weeks meet you exactly where you are, not where a generic curriculum assumes you are.

After week six

A personalized Next Steps report

You leave with a written plan built for you, not a checklist built for everyone. The specific moves to make first, in what order, so you know exactly what to do on Monday morning.

What changes when the method clicks
Colin, CEO of Schilling Cider, speaking on stage, with a quote about strong culture scores and engaged employees
“
Moe helped me stop explaining what I do and start hearing what the client actually needed.
“
I finally stopped apologizing for my price.
Why me

Why learn this from me?

Because I actually did it.

I didn't build my career teaching people how to sell consulting.

I built it consulting.

For more than three decades I've sat across from CEOs, founders, HR leaders, executives and teams with hard human problems. I've had to find the work, understand the problem, earn trust, name a price, ask for the engagement — and then deliver.

I've done that while raising kids, writing books, speaking, building intellectual property, weathering recessions, losing work, winning work and figuring out what makes a practice sustainable.

I'm not going to teach you someone else's sales funnel.

I'm going to teach you how I built mine.

35
years of this work
3 +1
books, with a fourth on the way
3
TEDx talks
1
practice, built from scratch
Moe Carrick laughing, wearing red glasses and a striped shirt
Three decades of finding, winning and delivering the work.
The intensive

Solve, Don't Sell

$1,800
Six 90-minute virtual sessions over six weeks. Zoom sessions on Tuesdays, 9–10:30: Sept 29, Oct 6, Oct 20, Oct 27, Nov 3, and Nov 10. A small group.
Register now

Save your seat. The group is small on purpose, so I can see every one of you.

Building an LPP practice too? Add Solve, Don't Sell to your Licensee Onboarding for $1,000.