Solve, Don't Sell

Where this comes from

I learned to sell at the hip of a woman who never called it selling.

Early in my career, before I had any of this figured out, my boss and mentor, Ann Smolowe, took me under her wing and showed me the ropes. She was the real thing. She delighted in helping people, and the help she offered relieved something real. Their stuck place. The thing keeping them up at night. And they paid her for it, gladly, because it worked.

I learned at her hip. I watched how she listened. How she named a problem back to a person so plainly they felt seen. How she offered the help, and let them say yes. Not once did it feel like selling. It felt like care with a price on it, which is exactly what good work is.

That is the whole idea. Solve, don't sell. Everything in these six weeks comes from what she taught me.

What the work makes possible

The truth is, this work has funded my whole life.

My kids' education
My mother's ease into retirement
My sister, when she needed it
My own divorce
The roof over our heads
The lessons and the leisure
The travel, the wide world
Ease, which I do not take for granted

High six to seven figures, every single year, for twenty-six years of practice. Three books, with a fourth on the way. Not because I am a natural closer, but because a mentor taught me to solve instead of sell, and I never stopped. That is the method, and I can teach it to you in six weeks.

You can build a practice that funds your life and reaches further than it does today. That is not a pep talk. It is a set of moves, done in order, until the ask starts to feel like an offer.

Who this is for

This is for practitioners who want their work to reach further.

Maybe you are just starting out and shaping your first offers. Maybe you have run a practice for years and you want it to grow, to steady out, to land bigger work and make a bigger dent. Either way, you are brilliant at the craft, and the business of it is the part nobody ever taught you. How to find the client. How to name the price. How to ask for the work and not flinch.

That is not a character flaw. It is a gap. And gaps can be closed.

Facilitators Executive coaches HR & OD consultants Trainers Building or growing

A facilitated circle of people seated with notebooks, engaged in conversation

The six weeks

Six sessions, done in order.

The reframe that changes everything. You are not selling, you are relieving pain. We get clear on the real problem you solve, and name it in plain words a person recognizes as their own. Everything else follows from this.

How you describe what you do

Not a menu of offers. The words. How to say what you actually do and how it helps, so the right person hears their own problem and leans in.

Points of contact

Start with who you know. Client number one is already in your contacts. We map the people, the warm doors, the quiet asks, and we go find them together.

Presence and position

The marketing. How you show up in the world so the right people recognize themselves in your work and come looking for you.

The most important call

The vision session. You sit in their pain with them, you help them picture the other side, and you do it long before you ever talk price.

Proposals and the close

Put it in writing. Ask for the work without flinching. Send the number, hold the silence, and let the yes be theirs to give.

Live and virtual, in a small group, so you leave each week with something done, not just something to think about.

Yours to keep

Two things that make it personal.

Before week one

A Sales Readiness Audit

A short, honest audit of where your business development actually stands right now. Your offers, your pipeline, your comfort with the ask. So the six weeks meet you exactly where you are, not where a generic curriculum assumes you are.

After week six

A personalized Next Steps report

You leave with a written plan built for you, not a checklist built for everyone. The specific moves to make first, in what order, so you know exactly what to do on Monday morning.

What solving instead of selling produces

Colin, CEO of Schilling Cider, speaking on stage, with a quote about strong culture scores and engaged employees

“Our culture scores are shockingly strong, even as we have quadrupled in size.”

Colin, CEO, Schilling Cider

When you solve real problems for real people, the results speak for you. This is the outcome of the same approach I will teach you to sell. Help first, and let the work make the case.

Why me

I am not a sales guru. I am a bit of a dufus, honestly, and I say that with love.

I am corporate and not corporate at the same time. At home in a boardroom, and just as at home on a boat, on a horse, or knee-deep in a garden. I play well with men. I speak the truth even when it costs me. And I show up, which turns out to be most of the job.

Here is the real resume, though. I have built Moementum over twenty-six years, on top of a thirty-five-year career, while raising kids and figuring it out in real time. Three books, with a fourth on the way. Three TEDx talks, and a former TEDx Bend licensee and lead organizer. A certified B Corp. Frameworks that leaders actually use, and more than 1.5 million data points behind them.

I did not come to any of it with a playbook. I got one at the hip of a good mentor, and then I made it my own, client by client, ask by ask. That is what I am handing you.

years of this work

3 +1

books, with a fourth on the way

TEDx talks

practice, built from scratch

Moe Carrick laughing, wearing red glasses and a striped shirt — Not a sales guru. Just a person who kept showing up.

The intensive

Solve, Don't Sell

$1,800

Six 90-minute virtual sessions over six weeks. A small group.

Save your seat. The group is small on purpose, so I can see every one of you.

Building an LPP practice too? Add Solve, Don't Sell to your Licensee Onboarding for $1,000.